Rob Machado

Introducing the 2025 Limited Edition Seaside by Rob Machado | Firewire Surfboards

Introducing the 2025 Limited Edition Seaside by Rob Machado, a rare resin-tinted take on the California style icon’s best-selling groveler. Only 250 made — each with its own one-of-a-kind resin tint — and no more will be made, these are only available at select surf shops.

Watch a raw session with Rob riding his #1 of 250 Limited Edition Seaside at Seaside, with water photography by Todd Glaser.

Learn more and USA Store List: https://bit.ly/4mTy3Zu
Learn more and AUS Store List: https://bit.ly/4mSzLuc
Learn more and EU Store List: https://bit.ly/4kDUeRC
Learn more and UK Store List: https://bit.ly/43xJIFL

MORE ON THE SHAPE

The Seaside in Helium Technology by Rob Machado is a best-selling shape, and one of the best grovelers you'll ever get your hands on. Rob thinks of this model as a cross between a shortboard and a fish - it's a slimmed down version of Rob's Too Fish, but built as a Quad to offer a bit more performance and control.

This shape was pivotal in Rob's shaping journey (@rob_machado_surfboards), surfing and hanging around Cardiff-by-the-Sea more often, Rob's goal became unlocking fun in small waves—the more speed you can get without using a ton of effort, the better. The Seaside became Rob’s one-board-quiver: the one board he’d bring on a surf trip to anywhere in the world and be stoked.

Pair with Rob's Machado Seaside Quad Fin Set for the best experience, designed specifically for this shape.

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Nick Marshall rides the Groove | Firewire Surfboards

Press play to learn more about Rob Machado's all-new Groove model, the highest-performance shortboard he's ever designed. This video digs a bit deeper into Rob's original Groove prototype, which he traded back and forth with Encinitas freesurfer, Nick Marshall.

Featuring sessions at home in North County San Diego on the original Groove prototype, we also see the radical surfing Nick got up to this past winter on the North Shore, riding a stock 5'4" Groove built in our proprietary Helium Technology (x19" x 2 3/16" x 25.8L).

Shop the Groove in USA: https://bit.ly/3FsUZxj
Shop the Groove in ANZ: https://bit.ly/4iq6JiF
Shop the Groove in EU: https://bit.ly/4imf9ro
Shop the Groove in UK: https://bit.ly/43InaCq

MORE ON THE GROOVE SHAPE
This shape still has the hybrid DNA Rob's known for, but it's the closest thing to a high-performance shortboard Rob's ever created. The Groove's rocker and tail template bring this shape back into the world of being able to come square off the bottom and go square off the lip, what everyone calls 'high-performance surfing.' Rob added in more rocker than his typical shapes, with a tail rocker that puts you tight in the pocket and elevated nose rocker to help you come down tight off the lip without catching your nose. As Rob explains, "all surfboards have a balance of speed and control, and the Groove is all about controlling the speed a good wave gives you. It's the most responsive, high-performance board I've ever designed."

For Wave Type, this shape excels in just about everything. It'll work if you take it on a boat trip. "I build versatility into every design he shapes," says Rob Machado. "I build speed and ease-of-use in every surfboard I make."

For Board Features, Rob says, "thinned out the foil, narrowed the tail block. Added a cute little squash tail. And much more rocker than I've been riding the last several years. I tapped into all my performance DNA that was in my shapes in the 90s, and added sprinkles of my recent design work, making surfboards that are fast, floaty and fun in all conditions."

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/ @firewiresurfboards
/ @rob_machado
/ @rob_machado_surfboards
/ @nickmarshall3

Rob & Jax Go To Lemoore featuring the Groove | Firewire Surfboards

Press play to join Rob Machado and his 11-year-old son, Jax, as they relive their recent trip to Kelly Slater Wave Company's Surf Ranch in Lemoore, CA, and witness Rob's first R&D session on a Groove prototype.

Meet the highest-performance board Rob Machado's ever designed, the Groove in Helium Technology.

This shape still has the hybrid DNA Rob's known for, but it's the closest thing to a high-performance shortboard Rob's ever created. The Groove's rocker and tail template bring this shape back into the world of being able to come square off the bottom and go square off the lip, what everyone calls 'high-performance surfing.' Rob added in more rocker than his typical shapes, with a tail rocker that puts you tight in the pocket and elevated nose rocker to help you come down tight off the lip without catching your nose. As Rob explains, "all surfboards have a balance of speed and control, and the Groove is all about controlling the speed a good wave gives you. It's the most responsive, high-performance board I've ever designed."

For Wave Type, this shape excels in just about everything. It'll work if you take it on a boat trip. "I build versatility into every design he shapes," says Rob Machado. "I build speed and ease-of-use in every surfboard I make."

For Board Features, Rob says, "thinned out the foil, narrowed the tail block. Added a cute little squash tail. And much more rocker than I've been riding the last several years. I tapped into all my performance DNA that was in my shapes in the 90s, and added sprinkles of my recent design work, making surfboards that are fast, floaty and fun in all conditions."

Pair with Rob's all-new Machado Groove Fin Set for best performance, and be sure to experiment in both the Thruster and Quad configurations.

Shop the Groove in USA: https://bit.ly/3FsUZxj
Shop the Groove in ANZ: https://bit.ly/4iq6JiF
Shop the Groove in EU: https://bit.ly/4imf9ro
Shop the Groove in UK: https://bit.ly/43InaCq

10 out of 10 I A Capitulo Perfeito Documentary

https://capituloperfeito.com

#CapituloPerfeito #PerfectChapter #Carcavelos #surf #surfing #tuberider #surfinglife #event #Cascais #Portugal

2024 Winter Essentials with Rob Machado: Too Fish, Seaside & Mashup

Feels like winter out there (depending on where you are in the world), and that means Rob Machado's ready to unlock fun.

While it might still be warm where you are, northern hemisphere swells are starting to brew, and you need to be ready so you don't miss out when it's on. Explore our team's Winter Essentials: their preferred gear for the 2024/2025 winter season, to make the most of everything the ocean sends their way.

This winter, Rob's riding a stock 5'0" Too Fish, stock 5'2" Seaside, and stock 5'4" Mashup - a well-rounded hybrid quiver that keeps Rob ready for anything that hits Cardiff's shoreline. Rob rides the Machado Twin Keel Fin Set with his Too Fish, Machado Seaside Quad Fin Set with his Seaside, and Machado 2 + 1 Fin Set in his Mashup in.

Dial-in your quiver, explore his favorites below -
Winter Essentials in USA: https://bit.ly/3UP2jbt
Winter Essentials in AUS/NZ: https://bit.ly/4fKLYwo
Winter Essentials in EU: https://bit.ly/3O61IOJ
Winter Essentials in UK: https://bit.ly/3AEEtZ1

Single Sessions Ep. 6: Machadocado with Jackson Dorian

Watch Jackson Dorian and Rob Machado in Single Sessions Episode 6 featuring the all-new Firewire Surfboards Machadocado in Helium Technology by Rob Machado.

Meet your new favorite summertime shape, designed by Rob Machado inspired by the outline of an avocado mixed with the DNA of a fish and the performance of a shortboard. Experience the joy of catching waves you'd previously not even consider trying to catch on the Machadocado with ease, this is Rob's most versatile squash tail yet. Whether you're an experienced surfer or just beginning, this shape will be your best friend on smaller days.

Designed by the California-based style icon, this board embodies Rob's extensive experience and passion for small wave surfing in California. The Machadocado is slightly wider and thicker than your standard shortboard, providing excellent stability and grovel-ability, while it's thinned out tail provides plenty of control and hold in rounder, more powerful waves. It's volume distribution favors fast wraps and quick speed generation in waves knee-high to overhead. The Thruster fin configuration allows you to ride as a Twin, a Twin with a trailer, or a Thruster, depending on your desired feeling.

Recommended with the Machado 2 + 1 Fin Set for the best experience. This fin template was designed specifically for the Machadocado to enable tight turns and extreme control.

Single Sessions is your opportunity to eaves drop on aspirational performances in relatable waves – the world’s best surfers in everyday conditions riding Firewire and Slater Designs shapes built in Helium and I-Bolic Technology.

Shop the Machadocado in USA: https://bit.ly/3XIWrCV
Shop the Machadocado in AUS/NZ: https://bit.ly/4cnbpTJ
Shop the Machadocado in EU: https://bit.ly/3LaVdcg
Shop the Machadocado in UK: https://bit.ly/3zsvE3I

Icons of Aloha | Alana Blanchard, Shane Dorian, Mikala Jones, Taylor Knox | FULL MOVIE

Icons of Aloha, a film that pays tribute to Reef's top surfers.

Starring: #alanablanchard #shanedorian #mikalajones #rosswilliams #taylorknox #mickfanning #robmachado

#fueltv #iconsofaloha #fullmovie #actionsports #actionsportsmovie #surfing #freemovie

Raw Sessions: Rob Machado on the Machadocado

Watch Rob Machado's raw sessions filming for the release of his all-new versatile hybrid, the Machadocado in Helium Technology. Shot at his local break, Seaside Reef in Cardiff-by-the-Sea, CA. Rob is riding a stock 5'2" in the Grey Swirl colorway, beginning the video riding the Machado Twin Keel, then moving to his all-new Machado 2 + 1 Fin Set designed specifically for the Machadocado.

Shop the Machadocado in USA: https://bit.ly/3XIWrCV
Shop the Machadocado in AUS/NZ: https://bit.ly/4cnbpTJ
Shop the Machadocado in EU: https://bit.ly/3LaVdcg
Shop the Machadocado in UK: https://bit.ly/3zsvE3I

MORE ON THE MACHADOCADO
Meet your new favorite summertime shape, designed by Rob Machado inspired by the outline of an avocado mixed with the DNA of a fish and the performance of a shortboard. Experience the joy of catching waves you'd previously not even consider trying to catch on the Machadocado with ease, this is Rob's most versatile squash tail yet. Whether you're an experienced surfer or just beginning, this shape will be your best friend on smaller days.

Designed by the California-based style icon, this board embodies Rob's extensive experience and passion for small wave surfing in California. The Machadocado is slightly wider and thicker than your standard shortboard, providing excellent stability and grovel-ability, while it's thinned out tail provides plenty of control and hold in rounder, more powerful waves. It's volume distribution favors fast wraps and quick speed generation in waves knee-high to overhead. The Thruster fin configuration allows you to ride as a Twin, a Twin with a trailer, or a Thruster, depending on your desired feeling.

Recommended with the Machado 2 + 1 Fin Set for the best experience. This fin template was designed specifically for the Machadocado to enable tight turns and extreme control.

THE STORY BEHIND THE SHAPE
Inspired by the shape of his favorite fruit, Rob Machado outlined the Machadocado with generous width for its length, taking proportional inspiration from an avocado - his favorite fruit for breakfast at home where he makes avocado toast for his family on the weekends. The magic in this fruit-inspired outline is the way that the generous width creates speed while the larger fin template close to the rail enables control, working in alignment with a perfectly thinned out foil.

An idea 14 years in the making, the Machadocado was designed with weak waves in mind for easy speed creation when small waves aren't helping. Drawing from a deep history of performance surfing, Rob designed the thickness distribution from nose to tail in meticulous detail, ensuring the board can hold in the pocket without sacrificing the ability to create speed in flat sections.

With the Machadocado in his van for summer, this shape has thinned out his quiver for the season. Rob says, "less boards in the van means more kids in the van, and my son and his crew have been ruling the beach this summer and I've only had one board with me. The Machadocado is fun everyday."

Follow us on Instagram:
@firewiresurfboards
@rob_machado
@rob_machado_surfboards

Capitulo Perfeito 2024 - Meet Our Surfers: Rob Machado

Meet another of our surfers, Rob Machado, coming from the US. Rob's zen-like style on the waves and laid-back attitude define him as one of the most popular surfers on Earth. Recognized globally for his unique blend of style, stoke, and coastal coolness, Rob is a true icon of the surfing world.

Conheça mais um dos surfistas a compilar a cartela final do Capítulo Perfeito - Rob Machado. O seu estilo zen nas ondas e a sua atitude descontraída, definem-no como um dos surfistas mais conhecidos do mundo - Rob é um verdadeiro ícone do mundo do surf.

https://capituloperfeito.com

#CapituloPerfeito #PerfectChapter #Carcavelos #surf #surfing #tuberider #surfinglife #event #Cascais #Portugal #robmachado #surfer

The all new "Too Fish" in Japan - Rob Machado's 20 year Journey to the Perfect Fish

Find Rob's "Too Fish" near you: https://bit.ly/RobMachadoTooFish