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POW - Protect Our Winters | Image credit: Protect Our Winters

POW - Protect Our Winters

snowboarding Good Guys

General info:

 

Country: United States 

 

Status:

Description: Dedicated to protecting mountain regions by engaging the winter sports community to fight against climate change.

 

Founded: 2007

 

Category: snowboarding

 

About

 

Motto: POW turns passionate outdoor people into climate advocates.

 

Foundation info: Founded by snowboarding legend Jeremy Jones, this global foundation now has several chapters including Austria, Switzerland and Canada. Find one in your area and get active!

 

Location:

  • United States
 
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THE DESERT SESSION - Snowboarding In A Saharan Sand Storm In March 2022, a Saharan storm deposited desert sand over the Alps. Although the phenomenon isn't unusual, in the last few winters it has occurred on a previously unseen scale, a consequence of increasingly frequent extreme weather events caused by climate change. Some of the Nidecker & Flow team - Christoffer Granbom and Shin Biyajima, led by Emilien Badoux - were on hand in the Swiss Alps to ride the unique snow, splitboarding to the Cabane du Trient and descending an east-facing couloir on the Pointe d'Orny. Although the vibes were high, all involved were once again reminded throughout of the damage caused by the climate catastrophe. We stand firm to our climate commitments, especially our 1% For The Planet contributions. 1% of everything we sell goes to the nonprofits in the trenches like Protect Our Winters, who bridge the gap between love of the outdoors and climate activism, in order to hold those in power to account. Find out more about our commitment to sustainability here: https://www.nidecker.com/en/content/46-we-care And join your local Protect Our Winters chapter here: https://protectourwinters.org/pow-international/ Aerial photography: Ed Blomfield Film & edit: Samuel McMahon

11/13/2022   |   video icon

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