Billabong International Limited is a surf company, primarily a clothing retailer that also produces accessories, like watches and backpacks and skateboard and snowboard products under other brand-names.
Billabong was founded in the Gold Coast, Queensland, Australia in 1973 by Gordon Merchant. At first, he designed and created board shorts at his home and then sold them to local surf shops. Surfers soon realized the durability of Merchant's shorts that was the result of his triple-stitching technique. Merchant understood that his company needed to expand to achieve success, so Billabong started to sponsor contests, which increased the public's awareness of Merchant's products and the company expanded. By the 1980s, Billabong board shorts were present throughout Australia.
Billabong on Boardriding
Wednesday, March 22, 2023
World Rookie Tour Snowboard Finals - Kitzsteinhorn, Austria 2023
Thursday, March 23, 2023
Saturday, March 25, 2023
Freeride World Tour - Xtreme Verbier, Switzerland 2023
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