Image credit: / AwayCo / Onboard Store Mona Vale
Remember Alex Gray's nightmare board story with American Airlines last year? Returning from Fiji with a stop-over in Hawaii he found that all 5 of his boards were damaged - with one completely broken in two.
The Awayco team, headed up by 'Ace' Buchan as President, want to change the way we think about surf travel and eliminate such headaches. They're teaming up with some of the best shapers around the planet to offer a service in existing surf shops, like the Onboard Store in Mona Vale, Australia.
For a monthy fee of $60 you can roll up at your destination and pick up a quality board to ride for your trip. Boards can be booked for up to 5 days at a time, but it's unlimited bookings each month and this includes insurance for any mishaps too.
So, across a year, you could surf a varied quiver to your hearts content for around the cost of purchasing one decent board...
Any surfers who are living the dream and hitting up various spots as the seasons shift will be easily tempted by this idea.
The thought of seemless travel...
Zero risk of airline damage...
AND dodging crazy fees!
In essence you're swapping up baggage fees (often an unknown and ferocious beast) for your subscription fees, but also gaining peace of mind, and more freedom during travel.
Of course, there lies an obvious downer though - there's nothing like riding your own board (providing you've chosen well!).
But turn it on its head for a sec and you realise there is massive opportunity nestled here too. You'll have access to an instant quiver from some of the world's best shapers including CI surfboards, Haydenshapes, JS Industries and Firewire. You can test out any of them and see which models really suit your riding style. So this is a ticket to traveling lightly, AND accessing a variety of quality boards. You might find a surprising future ride waiting among the racks?!
Ace's Awayco project is currently in the beta stages of development but is an epic problem solving vision that would be great to see take off.
Wednesday, May 18, 2022
Men's GWM Sydney Surf Pro WLT 2022
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Women's Roxy Pro G-Land 2022
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