Black Yeti "HE.ART PROJECT"

Black Yeti has started the inclusive project “He.Art ❤️” based on sports and artistic workshops. Last year, during the World Rookie Freeski Finals, under-18 athletes of the World Rookie Tour and people with frailty or disabilities created some unique artworks: hand-painted skateboards using different techniques, and with the support of street artists. This artistic workshop was proposed again at the Italian stop of the World Rookie Tour Skateboard in Modena.

During both events, while the athletes competed in the contest, fragile boys and girls attended introductory courses in one of our favourite disciplines: snowboarding, freeskiing and skateboarding supervised by qualified and expert coaches.

The purpose of the "He.Art ❤️Project" is to show how sport and art can be powerful vehicles of inclusion, emotional involvement and sociality, and how they can combine and give genuine and full real-life experiences, enhancing everyone's peculiarities. In fact, Black Yeti and World Rookie Tour believe sport is not only competition, but also a growth path for athletes, their families and anyone else involved in our events.

On Sunday November 12th, the project was presented at Modena Skatepark with the involvement of a partner association specialized in frail people. For an entire day, the skatepark was transformed into a hotbed of creativity. In fact, all those present had the opportunity to learn the art of screen printing and personally print the Black Yeti log on their t-shirts. They decorated wooden boards with Uniposca and "helped" the writer Federico Bavieri (aka TrAsT_No1) to produce the new graffiti for the Modena Skateboard School.

Finally, Luca Canali screen-printed 20 brand new skateboard decks with the Black Yeti outline for the next He.Art ❤️Project artistic workshops in Modena, Livigno, Madonna di Campiglio and Forte dei Marmi.

Watch at the following LINK the full photo gallery of the day.

If you want more information about our project and wish to become a partner, contact us at: info@blackyeti.info

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If you dream to become a professional action sport athlete,

then your future starts from the World Rookie Tour

ABOUT THE WORLD ROOKIE TOUR

The World Rookie Tour is organized by the Black Yeti ssrl in collaboration with World Snowboard Federation, National Snowboard, Ski and Skateboard Associations, and selected action sports agencies. It was born in 2005 as a series of youth snowboard events and it consists now of a selection of high-quality International events for Snowboard, Freeski, Skateboard and Surf, the so-called "Rookie Fests", reserved for riders under 18's only, in Europe, North and South America, Oceania and Asia. The World Rookie Tour consists not only of competitions: it also features loads of other activities to help rookies grow in the field of professional action sports, such as photo & video shootings, avalanche, and rescue clinics, meetings with photographers, and international team managers, parties and English talks. Since year zero, it awards tickets to world-class events such as X Games Norway, Audi Nines, The Arctic Challenge, The Air & Style, The World Snowboarding Championships, Red Bull Roller Coaster, Simple Session, Mystic Sk8 Cup, invitations to professional photo & video shootings, and shooting trip all around the world. Every year the tour crowns the World Rookie Champions at the end of the season, during the World Rookie Finals, a unique event format where the best youngsters from almost 30 countries compete and have fun. More information at www.worldrookietour.com.

ABOUT BLACK YETI ssd

The Black Yeti is an amateur sports club dedicated to the realization of Snowboard, Freeski, Skateboard and Surf projects for boys and girls up to 18 years of age, at international level. One of the most successful projects is the World Rookie Tour, the biggest and the most famous tour in the action sports world that attracts 3.000 young athletes from 30 nations to the events called "Rookie Fest", organized all over the world: Italy, Europe, North and South America, Oceania and Asia. The Rookie Fests program includes not only the competition but also many side activities such as avalanche and rescue clinics, workshops, and English talks.

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