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> skateboarding brands > Primitive
skateboarding Brands

General info:

 

Country: United States 

 

Status:

Description: Primitive Skateboarding was established in early 2014 by Paul Rodriguez and Heath Brinkley.

 

Founded: 2014

 

Category: skateboarding

 
Goods category: Accessories, Skateboards, Streetwear
 

About:

 

Company info: Our pros are Paul Rodriguez, Shane O'Neill, Bastien Salabanzi, Nick Tucker, Devine Calloway, Carlos Ribeiro and Brian Peacock. Ams: Diego Najera and Trent McClung.

 
 

Location:

  • United States
 
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What's up

GO SKATE DAY | P-ROD DAY 2026 Shout out to everyone who came through, showed love, skated, and helped make Go Skateboarding Day one for the books. Special thanks to all of our sponsors for helping bring this day to life, we couldn't have done it without all of you. We'll see you next year! Video by Alan Hannon, Alex Kissinger, and Kyle Steneide. Still photography by Bailey Schreiner. Subscribe to Primitive Skate: http://bit.ly/prmtvsub Follow us: Instagram: / @primitiveskate Shop: http://primitiveskate.com Primitive Skateboarding was established in early 2014 by Paul Rodriguez and Heath Brinkley. Our pros are Paul Rodriguez, Tiago Lemos, Miles Silvas, Spencer Hamilton, Robert Neal, Carlos Ribeiro, Wade Desarmo, Giovanni Vianna, Trent McClung, Tre Williams, Kyonosuke Yamashita and Filipe Mota. Ams: Jonny Hernandez, and Aimu Yamazuki.

6/25/2026   |   video icon

Franky Villani | BRAINWASH BRAINWASH Filmed by Eric Iwakura, Alan Hannon, Alex Kissinger, Tylre Wilcox, Kevin Perez, and Bobby Bils. Still photography by Bailey Schreiner. Guest appearance by Jonny Hernandez. Shop Frankys BRAINWASH deck here: https://primitiveskate.com/

5/18/2026   |   video icon

P-Rod’s Mindset: Brand Deals, Primitive Growth & Skateboarding First | Captain of Industry Ep. 2 Episode two of Captain of Industry picks up with P-Rod recapping his, at times, lucky findings in life. However, nothing has proved more important than maintaining a keen focus on his craft—and delivering. Which he has, time and again. P-Rod takes us through his early days landing major sponsorship deals, starting a beer company with a marketing plan that returned 10x his investment, and the early stages of transforming Primitive. It wasn’t always golden skateboard drops and two-minute sell-throughs, though. Paul knows all too well that business and culture decisions rarely align. He’ll be the first to welcome you to say what you will about his business choices. But you can never say he wasn’t on his board—skating in the streets, putting out video parts, and consistently contributing to the culture. “In my mind, if I’m going to take these opportunities, then I better make sure that I always come correct when it comes to the streets.” — Paul Rodriguez Subscribe to the Platfrm channel! https://bit.ly/4aScSzM Follow us on: TikTok: / @the_platfrm Instagram: / @theplatfrm Facebook: / @theplatfrm Twitter: / @the_platfrm

4/13/2026   |   video icon
 
 

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